Defining a new era of radical body literacy and medically backed, stage-specific women's health support, Perelel has acquired Loom, an educational platform spanning reproductive health and sexual wellness.WHO: Founded on the belief that understanding one's body should be a right, not a privilege, Loom offers stage-specific guidance and personalized support throughout different phases of a women's sexual and reproductive journey—from menstrual health to menopause. Established in Los Angeles by Erica Chidi and Quinn Lundberg in 2017, Loom emerged from a need to demystify reproductive health's complexities and provide a trusted, regulatory-compliant source of information amidst a sea of misinformation. Since its inception as a brick-and-mortar, Loom has grown to include a comprehensive library of resources developed in collaboration with leading healthcare professionals, including OB/GYNs, endocrinologists, and mental health experts. By 2020, it expanded into an online subscription digital platform, providing courses, content, and community support to women.Launched in 2020 by Alex Taylor, Victoria Thain Gioia, and Dr. Banafsheh Bayati, Perelel is the first OB/GYN-founded vitamin company pioneering a new standard for supporting women at every stage of their reproductive life cycle. The brand has launched 19 products in three years that provide expertly formulated vitamins that deliver the right nutrients at the right time. Launched as a DTC subscription business, Perelel is now in over 250 doctor's offices, Erewhon, Revolve.com, and FreePeople.com.